Victoria Beckham has introduced at the moment that she is launching Victoria Beckham Magnificence, including one other string to her already nice huge bow.
‘I wish to care for girls in and out, offering them with the must-have objects in make-up, skincare, perfume and wellness that I really feel I want in my very own life,’ the designer stated in an announcement.
Launching as a digital-native model, the road can be offered by means of victoriabeckham.com later this yr, and can be headed by co-founder and CEO Sarah Creal, who most not too long ago served as head of worldwide make-up growth and advertising and marketing at Estée Lauder, the place she labored with Beckham on the vastly profitable Victoria Beckham x Estée Lauder capsule assortment.
‘Victoria has an innate love of magnificence that began when she was very younger, and has continued unabated,’ Creal stated in an announcement. ‘This authenticity goes to infuse your complete enterprise technique, and since every part can be instantly overseen by Victoria, the road can be elevated and impeccably curated.’
‘I used to be going direct to the buyer as regards to trend earlier than I had a standalone retailer, so this isn’t new to me,’ Beckham stated, having introduced the launch of her personal magnificence YouTube channel final yr in a transfer designed to permit her to interact instantly together with her fanbase.
‘Similar to I spend a lot time within the becoming room attending to know what my prospects wish to put on, I’m going to be asking girls to inform me which merchandise they need me to develop for them within the magnificence and wellness arenas. It’s essential for me to know what they need,’ she stated.
David Belhassen, Founding father of NEO Funding Companions, who’s backing Victoria Beckham Magnificence stated: ‘Victoria Beckham Magnificence is an genuine and trendy model with excessive potential. Victoria and Sarah have the imaginative and prescient and drive to launch probably the most fascinating magnificence model providing available on the market.’
Victoria Beckham Magnificence will formally debut in Autumn/Winter 2019, but when Beckham’s personal signature magnificence look is something to go by, we’re predicting there will be a pristine nude lip and smokey eye providing.
Gallery: Victoria and David Beckham’s most fashionable couple moments [Photos]