BLACKPINK simply made historical past because the first Ok-pop woman group to ever guide the Coachella pageant, however forward of that efficiency — and forward of upcoming TV appearances this week on Good Morning America, The Late Present with Stephen Colbert and Strahan & Sara — the South Korean sensations performed their American stay live performance Saturday afternoon, at Common Music Group (UMG) CEO Lucian Grainge’s annual “Music Is Common” pre-Grammy brunch.
Whereas different heavy-hitter performers of the afternoon maybe higher recognized within the States — Publish Malone, Greta Van Fleet, Ella Mai, J Balvin, Midland, Lil Child, YG, and 2Chainz — elicited heat receptions, BLACKPINK’s dazzling “Ddu-Du Ddu-Du” and “Eternally Younger” had been highlights of the day. The usually jaded business crowd on the non-public occasion, held on the Row in Downtown Los Angeles, paid rapt consideration, with some get together company even speeding to the entrance to snap photographs and movies of Jisoo, Jennie, Rosé, and Lisa’s U.S. debut.
Because the efficiency, which evoked each the free vivaciousness of the Spice Women and slick choreography of Future’s Baby, was live-streamed on Common Music’s Instagram tales, the hashtag #HereComesBLACKPINK began to development worldwide.
Whereas Ok-pop is greater than ever within the States, up to now mainstream America media has primarily targeted on boy bands like BTS (who will seem at Sunday’s Grammy Awards). BLACKPINK, together with Women Technology’s Tiffany Younger and Yuri, former Surprise Women member Sunmi, and woman group Crimson Velvet, might change all that.
BLACKPINK are definitely already off to a powerful Stateside begin: Final yr, their first Korean EP, Sq. Up, went to No. 40 on the Billboard 200 album chart (the very best U.S. chart place ever for an all-female Ok-pop group), whereas “Ddu-Du Ddu-Du” went to No. 55 on the Billboard Sizzling 100. They’ve additionally racked up greater than 18 million YouTube subscribers, and on the time of “Ddu-Du Ddu-Du’s” video launch in 2018, it shortly turned the all-time most-viewed YouTube video by a Korean act.
BLACKPINK will carry out at Coachella weekends one and two, going down at Indio, California’s Empire Polo Area April 12-14 and 19-21.
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