Meredith Koop served as stylist and wardrobe advisor to Michelle Obama for the whole lot of the Obama administration. It was Koop who helped outline the First Woman’s trendy, inclusive, and sometimes groundbreaking fashion throughout her time within the White Home. Now, the stylist and advisor is bringing her abilities to a challenge tailored for all working ladies.
For her first-ever partnership with a vogue model, Koop collaborated with Cuyana on its New Workplace Assortment, a variety of items that merge the up to date girl’s working wardrobe along with her on a regular basis items. The model, identified for its “fewer, higher issues” tagline, needed to create a streamlined vary of necessities that girls may put on irrespective of the place they work-from the company workplace to a shared workspace or dwelling office-and transition into their downtime. When it got here to conceptualizing and styling the gathering, Koop was the proper alternative.
“We completely admired the best way she labored with First Woman Michelle Obama-it was a totally trendy method that married fashion with substance, which actually resonated with us-but Meredith is an skilled at styling every kind of girls,” Shilpa Shah, co-founder of Cuyana, informed BAZAAR.com. “She has a really innate understanding of the fashionable girl and her want for a flexible wardrobe that may adapt to any state of affairs whereas serving to her stay trendy and most significantly, give her the boldness she must succeed.”
For Koop, the partnership made simply as a lot sense. “I wish to work with firms which can be like-minded of their view in the direction of not solely the atmosphere, however how garments are made-particularly as a result of so many garments and equipment are made by ladies,” she informed BAZAAR.com. “I feel the duality in respecting ladies just isn’t solely within the ladies that you simply’re promoting to or the way you characterize ladies in your campaigns, but in addition the way you contemplate the workforce of girls behind the clothes trade.”
Koop, who serves as a advisor for The Wing D.C., known as on 4 pals who work on the women-only co-working area to star within the Cuyana marketing campaign. “It is cool that we partnered with The Wing as a result of [it’s] distinctive in its intention to convey ladies collectively in an expert and private sense. Actually that was chosen as a mirrored image…folks go there and work, they socialize, they’ve conferences there, they grasp on the market all day, and take telephone calls.”
Yene Damtew (a private hairstylist and salon proprietor), Soumeya Benghanem (chief product officer and founding father of Technique & Motion), Sarween Salih (proprietor of S3 Energetic), and Kristin Jones (co-founder and associate at Inside Initiatives) all mannequin the New Workplace assortment for the marketing campaign. The seems embrace easy-to-wear knits, corporate-appropriate blouses, and a variety of leather-based baggage splendid for each girl’s wardrobe.
“These are ladies that I do know. I selected them due to what they do greater than how they give the impression of being, despite the fact that I feel they’re all very stunning,” Koop defined. “However I feel what they do and the best way that they’re on this planet is admittedly the cake after which the best way that they give the impression of being and what they’re carrying is the icing on the cake.”
So, did working with Michelle Obama change Koop’s notion of vogue and the way she types ladies? “Sure, for positive,” Koop stated, taking a second to pause earlier than persevering with, “My notion of vogue and styling is altering day by day. I feel that ought to be true for everybody, as a result of our tradition is altering day by day. Trend ought to mirror that. It should not be a stagnant proposition.”