Gucci has prompted criticism on social media for promoting a pair of trainers that purposefully look soiled for £615.
The Italian vogue home describes the off-white males’s leather-based trainers as “classic”, “distressed” and that the type references “old skool shapes” on its web site.
The Screener trainers, as they’re known as, are available a spread of colors, all of which function the identical scruffy aesthetic.
However the footwear have sparked a furore on Twitter, with critics accusing Gucci of “commercialising poverty” and describing the trainers for instance of “peak capitalism”.
“Some individuals have extra money than sense. It’s ridiculous,” commented one particular person.
“Typical high-end designer commercialising poverty,” one other added.
The posh vogue label additionally sells a pair of tennis footwear, dubbed the Rhyton, with the same “distressed” off-white look.
Each footwear kind a part of a rising pattern for dirty-looking footwear.
In September final 12 months, Italian shoe model Golden Goose got here underneath hearth for a pair of its trainers that regarded as in the event that they’d been taped-up with duct tape.
The footwear value $530 (£400), and had been accused of “glorifying poverty”.
The unfavorable response to the footwear comes days after Gucci got here underneath scrutiny for promoting a balaclava knit high that individuals stated was an offensive reference to “blackface”.
The black garment featured a pull-up neck and a cutout with big purple lips.
Artistic director Alessandro Michele wrote a letter to workers following the criticism explaining that the design had been impressed by the late efficiency artist, Leigh Bowery, who was identified for his outlandish make-up.
He did, nevertheless, settle for that the garment may very well be deemed offensive. It’s now now not being bought.
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